Next Wednesday I have a 10 minute spot on a Hong Kong International School Administrators meeting to pitch to them as to why they should attend our 21st Century Learning @ Hong Kong conference this October. I now have the challenge of thinking how I am going to convince them to attend in only 10 minutes.

Regular readers of this blog and other Hong Kong educators are probably well aware that there are a lot of Senior Leadership Team members in Hong Kong schools who defer anything to do with anything that remotely sounds like digital learning to the “IT Specialist” in the school. A lot of the reason for this seems to be a feeling that they are responsible for the “core business” of the school which is to do with curriculum, testing, recruitment and enrolments and, from where they sit, digital learning has little, if anything to do with any of that.

The problem for the conference organisers is that only getting the IT specialists and a few classroom teachers to the conference is going to lead to a lot of preaching to the choir and will not result in the sort of changes to schools and learning that we are looking to bring about. We need to get leadership onboard and passionate about 21st Century Learning after this conference or it will be a great waste of everyone’s time.

O.K. over to you guys. Tell me what I should do in 10 minutes to get all in the room to see it as important that not only they attend but they encourage colleagues to attend. I look forward to reading your replies.

Photo: Acceptance by *Micky